Are your PSA campaigns worth $60 million?

Learn how effective PSA’s can be at May membership meeting.

Wade F. Horn, Ph.D.
Director, Deloitte Consulting LLP

Friday, May 30, 2008
Little Rock Club, Regions Bank Building
RSVP to Todd Scholl, VP of Membership

It’s a tough challenge to get a network to air public service announcements (PSAs) in a time-slot when people will actually see or hear them. Add to that inherent challenge the burden of a topic that at the time is perceived as controversial and the hurdle can be insurmountably high.

Come find out how the National Fatherhood Initiative, through a partnership with the Ad Council, has changed cultural perceptions of fatherhood with a PSA campaign that has consistently placed in the Ad Council’s top ten in terms of dollar value, with an annual placement value of $40-$60 million.

Throughout the campaign’s seven-year history, public figures such as Tiger Woods, Tom Selleck, James Earl Jones, Tim McGraw, and Colin Powell have offered their time and talent to communicate the value of responsible, committed and involved fatherhood to the American public. (read more)